Series D Insurtech

• Exceeded pipeline targets as interim VP leading a 14-person marketing team, building an accountable, high-output culture in a highly regulated market.
• Drove 50.8% YoY revenue growth and doubled partner-sourced pipeline through integrated, multi-channel campaign strategy, with dashboards tracking marketing-sourced and influenced pipeline.
• Generated $87M in revenue from target-account conversions in a single year by owning end-to-end ABM across new-logo and expansion accounts, covering ICP selection, buying-committee mapping, account-specific paid campaigns, and intent-informed outreach.
• Aligned marketing, product, and sales on launch readiness and shared priorities by establishing campaign planning frameworks including quarterly OKRs, campaign calendars, and KPI dashboards.
• Improved marketing-sourced pipeline contribution 35% through structured, full-funnel demand generation across complex B2B buyer journeys while keeping CAC efficient.
• Generated $5M in incremental revenue within 12 months by leading the cross-functional "Funnel Masters" initiative, aligning marketing, product, sales, and operations on pipeline strategy and AI adoption.

Series E B2B SaaS

• Drove $800M+ in qualified enterprise pipeline through integrated demand generation across paid, SEO, content, and named-account programs, partnering with sales on ICP targeting for technical and platform buyers of an API-first payments product.
• Sourced approximately $200M in pipeline by scaling an ABM program targeting named enterprise accounts, covering buying-committee mapping, account-specific paid and content, and field engagement.
• Increased ROAS 30% in three months and improved CAC 45% YoY by managing a $5M paid acquisition budget across Google Ads, LinkedIn, and programmatic through AI-driven bidding, segmentation, and budget allocation.
• Improved MQL-to-SQL conversion 26% and increased qualified pipeline velocity by partnering with product marketing on competitive analysis and positioning.
• Ran landing-page and checkout experimentation with product, optimizing conversion flows and reducing funnel drop-off across the self-serve acquisition journey.
• Launched an AI-powered SEO content strategy, driving 67% YoY growth in organic search traffic and 22% growth in owned MQLs.

"Unicorn" B2B Creator Software

• Generated $10M in ARR by leading a free-to-paid self-serve conversion program across email, paid, content, and on-page optimization, improving trial-to-paid activation for a product-led SaaS product.
• Increased organic traffic 85% and content-sourced customer conversions 125% in six months by repositioning content into integrated demand generation.

Global enterprise technology company

• Drove tens of millions in directly attributed ARR and tens of millions of pageviews by leading strategy, launch, and scaling of a global content and SEO program across 38+ languages and 57+ markets.
• Attracted 1M+ net-new organic visitors per month and drove thousands of Microsoft 365 purchases by launching the Business Insights & Ideas property with optimized conversion surfaces.

Series B B2B SaaS

• Exceeded MQL targets every month and grew organic search traffic 305% in one year by building a content-led SEO and demand-gen program from the ground up.

Series A B2B SaaS

• Acquired the company's first 25 paying customers through organic search and thought leadership, building a content-led SEO and go-to-market program from the ground up.

International media publisher

• Grew site traffic 400% over three years by building SEO-based editorial calendars and optimizing content for search and social discovery.