Marketing Leader | Built content marketing programs @Microsoft, @Kajabi @bolt & others | Crypto marketingI'm always interesting in chatting about marketing projects or roles.Here are some of the content programs I've built:
Led the content & copy efforts as Bolt grew from a $3B to an $11B company.
Built the inbound content marketing program, generating 1000% increase in traffic + 400% increase in MQLs.
Led a remote team in a psychologically-safe environment.
Built content functions as the company scaled to $2B+ valuation.
Spearheaded overall SEO strategy, leading to a 96% increase in Page 1 keywords and an overall keyword ranking increase of 61% over the course of 6 months.
Increased organic traffic 85% & increased customers converted from content 125%, over the span of 6 month.
Led the integrated marketing effort to ensure cohesion across campaigns, including across organic social, content, paid campaigns and other touchpoints.
Attracted net-new 1M organic visitors per month to Microsoft properties through content, SEO initiatives
Launched Business Insights and Ideas, which drove millions of net-new visitors to Microsoft web properties over the course of one fiscal year.
Built localization program to ensure content maintains authority across 38 languages, 57 global markets.